Pilsner Urquell pop-up store

We understand a pop-up store, designed to present the Pilsner Urquell brand to shopping centers, as a distinctive object that should create a clearly defined space independent of the surrounding environment. Unlike traditional kiosks in shopping centers, we create a complete structure around the perimeter with its own internal order. The space inside consists of two cut-outs in the characteristic silhouette of the brewery building, which is complemented by the projecting part/brewery chimney with the company brand. The entire structure consists of a layering of welded metal nets placed on a teardrop sheet floor, with inserted wooden boxes for reinforcement. The structure of the object creates a strongly individual and unmistakable character and, in addition, enables the application of seasonal motifs in a relatively quick and easy way, e.g. a Christmas tree made of illuminated beer bottles, etc. The colors are based on company colors; the kiosk includes a sales counter, storage spaces and, of course, the offered products, which can be presented in inserted wooden boxes or suspended from the kiosk structure. 

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Client: Pilsner Urquell
Address:-
Competition: 02/2022
Project Status: Completed
Author: moda architekti